Uechi Hachimangu Shrine in the town of Uechi in Okazaki City, Aichi Prefecture, is a historic shrine pertaining to the Genji (Minamoto) clan. The enshrined deities are Emperor Ojin, Emperor Nintoku and Amaterasu Omikami (the Sun Goddess).

In 1184, when Minamoto no Noriyori, a younger brother of Minamoto no Yoritomo, was on his way to the battle with the Taira clan, he took a rest at the residence of Omi Toroku, who was a powerful local warrior. As he found that a small shrine located next to the residence was a Hachimangu shrine, which enshrined the ancestors of the Minamoto clan, he prayed for his victory there.

Having won the battles with the Taira clan, Noriyori was appointed as the governor of Mikawa province and returned to this place in 1190. He thanked the god for his victory and constructed Uechi Hachimangu Shrine, to which he transferred the deity of the small shrine and the deity at Tsurugaoka Hachimangu Shrine in Kamakura.

The shrine is famous for Ukonzakura cherry tree (Prunus lannesiana E. H. Wils. cv. Grandiflora), which produces pale green double blossoms. It was dedicated by the town of Uechi in 1947, when Haiden was newly constructed. It is called “Bijin-zakura (Beauty Cherry)” and said to have power to bring happiness.